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Hey!

I am experienced at branding, prototyping and UX/UI/IxD with strong visual design skills.

Experienced:

I’ve always wanted to create video-games since I discovered computers.
Then, somebody told me that I needed to learn code, I was ready to study computer science. 

But I discovered that what I really love is creating.

So I left science and started studying Design and Illustration.
I worked in agencies, in-house and freelance for more than 13 years, from graphic designer and web to design director for clients around the world. 

I worked in different departments such as marketing, design, IT or research and development.

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Adaptable:

the world changes and we must change too.

When I see the necessary changes I try to adapt and learn new skills to be better.
I participated in the entire design process from conceptualization or content creation to testing and implementation.
My professional journey continued working in UX / UI, visual design, printing, web design and 
applications, front-end and illustration.

I can also lead multidisciplinary teams of designers, copywriters and developers.

 

Project Cases

15
14
12
13
More projects HERE

Skills & tools:

After many years I have been learning different tools to create better and facilitate my communication with other stockholders in the work process:

Design

Visual Design 100%
UX / UI 100%
Print 100%
Branding 100%
Packaging 100%
Illustration 100%
Comic / Storyboard 90%
Urban Art 80%
Writting 64%
Animation 61%
Photography 50%

Creative Software 

Photoshop 100%
Illustrator 100%
Indesign 100%
XD 100%
Sketch 100%
Balsamiq 100%
animate 85%
Invision 79%
Premiere 65%
After Effects 65%
Zeplin 58%
Axure RP 58%

Code

HTML/CSS 100%
Bootstrap 81%
JavaScript / Jquery 67%
XML/XSLT 52%
Less/SaSS 52%
PHP 31%
Angular 28%

Strategy

Creative Direction 100%
Digital Asset management 100%
Team management 90%
Agile/Scrum/Kanban 90%
Project management 57%
Content Creation 85%
Testing 85%
Jira 60%

Personal soft skills 

Empathy 100%
Curiosity 100%
Think outside the box 90%
Problem solver 90%
Spanish 100%
English 90%
Chinese 34%

Digital

UX Lean 100%
Veeva Vault Promomats 78%
Mobile First 100%
WordPress 100%
Email design 100%
Microsoft Office 70%
SEO/SEM 52%
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Process

Design for people from people.

I am a simple person and I base the whole process on a bidirectional communication to arrive at real and useful solutions.

Understand:
  • Analysis
  • Market studies and competition
  • Briefing
  • Brainstorming
  • Interviews
  • Creation of user story and personas
  • Study of the technology to use
  • User journeys
  • Sitemaps
Develop:
  • Generate concepts
  • Content creation
  • Workflows
  • Wireframes
  • Prototypes
    • Fast paper prototypes
    • Prototypes HTML
    • Files Prototypes
  • Mockups
  • Interaction 
  • Sketching
Execute: 
  • Style guidelines
  • Assets
  • Usability
  • Test
    • UAT Testing
    • A / B Testing
    • Guerrilla Testing
Refine and repeat 
  • Until everything is perfect

A FEW BRANDS TRUSTED ME

PLEASED  TO MEET YOU
GOT A PROJECT?
LET’S BUILD IT TOGETHER
ANY COMMENT? LET’S TALK
SEND TO ME AN EMAIL TO INFO@TXANLY.ES

FIND ME AT:

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